A small local team in Novato that installs, monitors, bills, and supports what we build. Here is who you will be working with.
CEO
Ali has been rooted in the North Bay for more than 40 years. His background is in the automobile retail business: he started as a salesperson, eventually bought the dealership he worked in, and sold it in 2017. Along the way he represented Northern California Ford dealers at Ford headquarters in Dearborn, Michigan for ten years and learned what it takes to run a complex operation well. Retirement did not stick. He crossed paths with Brendan, and together they purchased WebPerception. Ali focuses on customer experience, sustainable growth, and earning trust by taking care of people properly.
Personal: Away from work, Ali is an avid golfer who spends time with his family and travels.
Managing Partner / CTO
Brendan has been building networks, servers, and websites since he was young, and he has been curious about nearly everything technical ever since. He started at WebPerception out of college, under the previous owner, and set out to learn everything he could about the wireless systems the company runs on. Today he leads the technical side of the business across wireless, networking, software, and infrastructure, and he still knows the technician side of the work firsthand. His focus is turning complex systems into calm, reliable tools for the people who depend on them.
Personal: In his spare time, Brendan likes to travel, hike, play tennis, spend time with friends, and relax at the beach with his dog Lola.
Senior Network Administrator
Erik has worked with electronics, computers, and networking gear for as long as he can remember, including extensive hands-on time with routing and switching platforms from Ubiquiti, MikroTik, Cisco, and others. At WebPerception he oversees and manages our tower sites and our upstream providers so every customer has a steady experience on the network.
Personal: In his spare time, Erik is an avid rock climber and slackliner, and he still tinkers with computers and electronics.
Director of Operations & Support
Dan is a Marin County native with a long career in technology. Security, camera systems, networking, project management, and customer support are all part of his day. He takes particular pride in network security and keeps looking for ways to improve the protections around our network and our customers.
Personal: Off hours, Dan enjoys board games with friends and traveling abroad with his wife and kids.
Business Development Manager
Dante came to WebPerception from a career in fine dining and brought the same hospitality with him. He has enjoyed learning the ins and outs of how a local wireless internet provider operates and how it can benefit its community. For him, talking with people who are considering our service feels a lot like welcoming new guests to a restaurant.
Personal: Off the clock, Dante is usually hiking, reading, or otherwise engaged in some form of personal study.
Accounts & Billing
Kim has been with WebPerception since the current ownership took over in 2017 and keeps the business running smoothly. She looks after accounts and billing and makes sure every customer is well taken care of. Kim usually has the answer, and when she does not, she finds it quickly.
Personal: In her spare time, Kim enjoys time with her family and everything this world has to offer.
The Bone Boss
Lola runs the show at the office. She works hard for her bones, keeps everyone at WebPerception in line, and greets every customer who visits with a quick bark followed by cuddles and some friendly attention.
Off duty: Off duty, Lola likes the park or a hike with her dad, who has been trained to understand that ball = life.
In their own words
"From the moment I started talking to Erik, I knew this was a great local company with outstanding customer service."
"Brendan kept me in the loop, responded promptly, and addressed every issue that came up."
The commitments behind every job we take on
We live and work here. When something is off, you talk with the people who know the system.
Scope, terms, and what is included are explained plainly before work begins.
The connection, the network, and the support come from the same people, so there are fewer handoffs.
Remote diagnosis first when possible, on-site when needed, and we stick with it until it is resolved.
Tell us where you need service or what you are trying to solve. Our local team will follow up during office hours, Monday through Friday, 9 AM to 5 PM Pacific. Call or text (415) 892-7711.
